http://www.abovetheinfluence.com/the-ads/# "click little brother"
Audience- The specific age group, class or gender that the commercial is trying to focus on affecting.
This message is specifically made for adolescences, probably teenagers that have younger brothers or sisters that look up to them. The anti-drug industry is specifically targeting adolescence and even some younger children than that. They use this message that being a "cool" older brother means being good for your little brother and teach him the right thing to do. The main target audience for most anti-drug ads are adolescences, since they are the primary users of illegal drugs.
3 comments:
I agree, the video makes the teen feel bad about disappointing them. Generally, if you care about your siblings you would do what it takes to make them happy and protect them.
I also agree. This ad definately appeals to the teenage audience with younger siblings since they look after and take care of them.
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